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About Us

About The Rein In Your Herd Podcast

Welcome horse trainers, professional equestrians, farriers, equine photographers, trainers, riding instructors, and other equine business owners. We are THRILLED that you are here. Read all about the podcast and hosts below an don’t forget to subscribe on your favorite platform.

Our Goals and Vision


Equestrian entrepreneurs, you are are incredible! You help raise our youth, instilling them with values of hard work and perseverance. You make sure our horses are cared for and healthy.


You help people meet their goals and reach their dreams. You hold the space for people to confront their fears, let go of what’s holding them back, and live better lives. You step in when a horse is mistreated and educate the owners or find a better placement for that animal.


You are ALWAYS supporting others, so we’re here to help you. With the best business tips we know, so you can run your business smarter, make more money, and have an even bigger impact through your work.

Who We Are


 Where should you start? Is social media even worth it? How do you find clients for your equine business? Are you you doomed to be a poor equine professional forever?


No Way! Put down that ball of stress and pick up your phone.


Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt answer these questions and put your fears to rest.


Yes, you can have a killer horse business or be a successful equestrian without living in the back of your truck forever. It just takes a little bit of faith and a lot of determination.

Our Story


It all started one morning during a segment on Horses In the Morning. April had a weekly spot, and she invited Laura on as a guest to talk about Pinterest.


Shortly after, April invited Laura to partner with her on a podcast show of their own. On July 5th, 2019, just one week later, Episode 1 was live.

They’ve been publishing new episodes of the Rein In Your Herd Podcast every 1st and 3rd Friday of the month ever since. 

New Episodes 

1st and 3rd Fridays Every Month

Want to Be a Guest?

Put In Your Application


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Meet The Hosts

April Hardeman

April Hardeman


My name is April Hardeman and I am the owner of Make It Rein.  I help equine businesses gain exposure online and grow their herd (audience). Whether it is through email marketing, content creation, social media management, SEO, web maintenance, YouTube setup and more.

I’m the Tech Savvy Equestrian.

I love to focus on courses and membership websites. So many people want to learn from their favorite trainers and equestrians and being able to bring that to them, has been a great joy of mine.

Laura Langfitt

Laura Langfitt


I’m Laura, The Word Wrangler, and CEO of Unbridled Content MarketingI help horse business owners become well-known experts so they can attract more clients.


Imagine having an audience of people who see you as the solution to their problems and can’t wait to work with you. That’s what I help my clients create, and I can help you do the same. 


Unbridled Content Marketing Has Helped:

  • 8 bloggers hit Google’s first page
  • 10 horse businesses tackle their email marketing, turning subscribers into buyers
  • 19 equine companies develop clear and simple social media strategies that work
  • 29 equestrian professionals build Facebook groups to attract their ideal clients
  • 34 equestrian bloggers get started on Pinterest 
  • 40 horse-loving Instagrammers nail their hashtag strategy and maximize their visibility 

Work With Laura


Rein In Your Herd

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